
HOW FIRMS LIKE KODAK STRUGGLE TO ADAPT TO AN INCREASINGLY DIGITAL WORLD
From the point of wiew of business it's the demise of a dinosaur rendered irrelevant by modernity. Symbolically, though, it holds meaning greater than the sum of its parts.
The new millennium has not been kind to an enterpise whose research enabled celluoid film, home videos, print and digital photography, The company, which employed at the height of its success during the 1980s 145,000 workers, had been reduced to a workforce of 50,000 as it entered the 21st cetury but neverheless turned a healthy profit.
Over the past few years, though, it has been leaking money at a crippling rate: hundreds of millions of dollars a year and just 19,000 employees at the cusp of 2012.
The irony lies in the fact that it is being killed by its own child: in the mid 1970 it was Kodak that pioneered research into digital photography, but by the 1990 .Asian electronic manufacturers leaped ahead in that market. According to business analysts, Koday did not see the need to break from its old lines of conducting business.
As one analyst put it "they were the ones who invented the digital camera but they did's believe in it"
The passing of the Kodak moment comes at a time when another, perhaps even more significant, development in the digital age seems to have occurred. On Friday, the US Congress shelved two pieces of anti IN ternet piracy legislation that had becom the centre of a storm of controversy.
Many analysts argue that the web has in fact, completely changed the playing field as far as the rules of doing business are concerned. Rather than attempting to force people to play by the old rules, more innovative methods of doing business are needed.
The world turns and, as the end of the Kodak moment teaches us, you must turn with it.





